Nazara creates gaming franchisee with Chota Bheem
Mumbai-based mobile entertainment company Nazara Technologies Pvt Ltd has entered into an exclusive partnership with Green Gold Animation, a Hyderabad-based animated content developer, to create mobile games based on the latter’s television animation series Chhota Bheem.
“Bulk of this investment will go in creating games & content, working with developers, building a brand of gaming destination around Chhota Bheem, and distribution of Chhota Bheem application through local OEMs,” Manish Agarwal, CEO of Nazara told Techcircle.in.
Nazara is also evaluating the option of making a series of edutainment games, in addition to developing family oriented games that can be played by parents and kids together.
Srinivas Chilakalapudi, chief strategy officer at Green Gold Animation said, “While we are pioneers in the field of animation, character licensing and retail, we are expanding our presence in the digital domain. We have worked with Nazara on a few games in the past. Their focus on gaming and their massive worldwide presence led to the decision of working together to take Chhota Bheem to new heights in gaming”.
Considering the current pandemic followed by the lockdown, Bheem has remained a natural choice for the channel to explore more content opportunities w.r.t its fan base. Rajiv Chilaka, Green Gold founder and CEO, who’s the creator and director of Chhota Bheem said, that the movie Bheem Ban Gaya Super Star was completely produced during the lockdown period. Green Gold’s super talented artists have worked wholeheartedly for it. He has thanked POGO and its team for their complete support during the making of the movie & for their understanding of the COVID situation.
First premiered in 2008 on Pogo TV, Chota Bheem focuses on the adventures of a boy named Bheem and his friends in fictional city-state of Dholakpur. The series was created by Rajiv Chilaka, CEO of Green Gold Animation.
