Founder & CEO
An alumni of the Academy of Art, San Francisco, USA, Mr. Rajiv Chilaka's entrepreneurial journey started with a vision of creating an animation studio at par with the best in the world. This took shape with the establishment of Green Gold Animation in 2004. In an industry still in its nascent stages, his journey was punctuated with more challenges than opportunities. Braving the odds, he created and brought India's most loved and iconic character, Chhota Bheem, to life.
Today, as the CEO of the Green Gold Group, he leads a team of over 800 artists who have produced over 10 shows, 700 episodes, 80+ TV movies and 4 Feature films in the last decade itself. Green Gold Group's footprint spans across television, movies, digital and L&M reaching an audience of over 60 million kids globally. It also owns and licenses India's biggest children's IP with over 100 brands across multiple categories.
Under his leadership, Green Gold Animation has won many accolades and achieved many a milestone, the most recent being the creator of India's first Netflix original animation series, Mighty Little Bheem. A global success, Mighty Little Bheem is a testament to the spirit of creation that drives Rajiv and the Green Gold Group.
Chief Operating Officer
Srinivas Chilakalapudi has over 30+ years of experience and spearheads the strategy of the company and works closely with the executive team in defining and executing the roadmaps of each of the business verticals.
He has been associated with Green Gold since its inception in an advisory role and took up a full-time position in 2011. Prior to Green Gold, Srinivas held Senior Management roles at technology companies and was instrumental in setting up and building their offshore R&D centers in India. He worked with Advanced Computer Communications (acquired by Ericsson), ActivIdentity, Agami Systems and Ocarina Networks (acquired by Dell).
He holds a M.S degree in CS from University of Missouri at Kansas City and a B.Tech degree in EEE from JNTU Hyderabad.
Chief Financial Officer
Murali Krishna Yarla, is a qualified Cost Accountant from The Institute of Cost Accountants of India (CWA) and also having M.B.A., in Finance and Post-graduation in Commerce. He has 24 + year of work experience across finance, accounting, costing, audit and compliance in financial, manufacturing and services industries.
He worked logistics Startup company Connect India E-commerce Services Private Limited as an CFO before that he worked in three large companies Microfinance NBFC M/s. Bhartiya Samruddhi Finance Limited (BASIX) for 10 years headed finance, accounts, MIS and audit functions, food industry M/s. Bambino Agro Industries Limited for three years worked in finance and M/s. Priyadarshini Spinning Mills Limited for three years in accounts.
Chief Marketing Officer
Bharath Laxmipati is the Chief Marketing Officer (CMO) at Green Gold Animation, the pioneering studio behind iconic IPs such as Chhota Bheem and Netflix Original, Mighty Little Bheem. Known as Barry to his friends, Bharath is an astute business leader with over 25 years of experience, including a decade with Green Gold. Under his leadership, the company’s footprint spans television, movies, digital platforms, and Licensing & Merchandising (L&M), reaching over 100 million kids across 190 countries globally.
Green Gold also owns and licenses India’s biggest children’s IP, partnering with over 100 brands across multiple categories. Bharath is responsible for driving Green Gold’s revenue in content sales, animation studio business, VFX, and film production. He actively pursues exciting industry partnerships, exploring new revenue streams and monetising in non-traditional markets.
Lately, he’s also gotten into co-producing live-action film projects in Tollywood and Bollywood. The first Netflix Telugu web series is dropping in 2026, with Bharath playing a major role as producer.
Vice President Licensing
Anvita Prasad is a seasoned marketing and sales professional who leads the Licensing & Merchandising division at Green Gold. With over 22 years of experience in the children’s products industry, she has worked with renowned brands such as Star India, Warner Bros., Milton, Tata infomedia. A marketer with a creative instinct and a deep love for art and storytelling, Anvita collaborates closely with licensing partners to deliver innovative, world‑class products that delight fans of Chhota Bheem and other beloved characters.
VP Project Portfolio Management
Tom stands at the cross-roads of entertainment & technology, by profession and passion excels in Project / Portfolio Management. For over 2 decades he's been working on global markets for Animation, TV Production and Technology companies. After few years break he rejoined Green Gold Animation as Vice President Project Portfolio Management responsible for strategy, planning and delivery of company's animation content as well as strategic projects and business development.
Merchandising & Government Projects
Seasoned merchandising and consumer products leader with 10+ years of experience across IP-driven merchandising, licensing, product development, and manufacturing. Currently Head of Merchandising at Green Gold Animation, leading end-to-end consumer products strategy for iconic IPs like Chhota Bheem and Mighty Little Bheem. Proven expertise in scaling portfolios across apparel, toys, stationery, and lifestyle categories, driving pan-India and international growth. Strong background in manufacturing and operations, with a passion for unlocking the full commercial potential of entertainment IPs
General Manager 2D Production
I strongly feel that I possess a great passion and aptitude for animation and as an animator, it gives me lot of pleasures and satisfaction in doing animation. My objective is to be an Efficient and Hard Working employee for a respectable company. I am focused on my job and believe on giving best Quality and I can adjust in any type of working environment.
I also have the knowledge and experience of training people in Adobe Flash Professional Software and Computer hardware. As I am an Adobe Certified Associate in RICH MEDIA COMMUNICATION USING ADOBE FLASH CS3 and also have Diploma In Computer Hardware & Chip Level Maintains.
Head Digital Business
With over 18+ years of experience driving digital strategy, content monetization, and platform growth within the media and entertainment industry. Currently serving as the Head of Digital Business at Green Gold Animation Pvt. Ltd., I oversee end-to-end digital operations, partnerships, and revenue functions. My role involves shaping the company’s digital roadmap, expanding its presence across YouTube, Social Media, gaming, and emerging platforms including FAST, and maximizing the value of its popular IPs. I work closely with cross-functional teams to build innovative digital products, optimize content performance, and establish strategic alliances that enhance brand reach and profitability. Played a key role in launching and scaling multiple digital verticals for the organization. With deep experience in digital rights management, analytics, and digital marketing, I have contributed significantly to Green Gold’s growth in the digital ecosystem. I am passionate about leveraging technology, data, and creative strategy to build impactful digital experiences and drive sustainable business outcomes.
General Manager - 3D Production
Tarun Anirudh is a former professional tennis player turned production head who has found his true calling in animation. As Head of 3D Production at Green Gold Animation, he leads a talented team delivering seamless, high-quality work consistently appreciated by clients. Drawing on the hard work, discipline, resilience, and problem-solving skills honed during his sporting career at the highest level, Tarun brings the same drive to his creative pursuits. A computer science engineer by training, he has always excelled at wearing many hats and, in addition to production, contributes actively to the studio's creative, sales, and financial initiatives.
Production Manager
VFX Manager with over 11 years of experience in 2D production, 3D, and visual effects. Over the years, I have successfully led teams and projects across a wide range of genres, collaborating with both domestic and international clients.
My expertise lies in managing complex production pipelines, ensuring creative vision aligns with technical execution, and delivering high-quality results within tight deadlines. With a strong background in both creative and technical aspects of VFX, I strive to build efficient workflows, maintain clear communication with clients, and foster collaboration within teams to consistently achieve excellence in every project.
Manager - Content Sales & Business Development
Surya serves as the Manager of Content Sales at Green Gold Animation, bringing a dynamic, multi-industry perspective to the animation powerhouse. With a career rooted in the fast-paced sectors of Banking and SaaS, he excels at navigating the evolving landscape of International content licensing and distribution. An young leader driven by results, Surya holds a BBA from Amity Business School, an MBA from AIMS Bangalore, and a PGP from GEMS Australia. His unique background allows him to approach animation sales with a strategic, tech-forward mindset that drives global growth for iconic IP's.
Associate Vice President Licensing
Rishika Fogla - Associate Vice President – Licensing She leads the licensing and brand partnerships function, with a focus on growing the company’s flagship intellectual properties. With 11+ years of experience in the licensing industry, she has a strong track record of building successful collaborations that enhance brand visibility and consumer connect. Rishika is passionate about creating sustainable, win-win partnerships that strengthen the emotional bond between Green Gold’s characters and audiences across India.
Sr. Manager Business Development
With over 10 years of experience in business development, licensing, and strategic partnerships, Surya Prakash Bhashetty leads key licensing initiatives at Green Gold Licensing & Merchandising. He specializes in identifying new business opportunities, negotiating licensing agreements, and managing strong partnerships across diverse product categories. A vital role in driving revenue growth, coordinating with cross‑functional teams, and ensuring the smooth execution of all licensing projects.
Head - Administration
T. Prabhanjan is a senior Administration and Facilities Management leader with 15+ years of experience managing complex, multi-location environments across IT, Media & Entertainment, and large enterprises. He specialises in Facilities Management Services (FMS), infrastructure governance, compliance, and employee experience, working closely with CEO & CXOs to align workplace operations with business objectives. With qualifications including an MBA (HR), LLB, and LLM, he brings a strong governance and risk-management perspective to operational leadership. He is recognised for building resilient, cost-efficient, and employee-centric workplace ecosystems that support long-term organizational growth.
Head of Human Resources
Leads HR strategy, talent management, and employee engagement. With over a 17 years of experience spanning in hospitality, consulting, technology, and creative industries, he brings a versatile approach to human resource and organizational development. Meher began his career in hospitality with Ohri`s and Royal Orchids group of Hotels before earning an MBA in Human Resources. He later worked with The Strategist, a global HR advisory firm and HealthSignz Technologies, implementing frameworks and HR automation tools. Since joining Green Gold in 2018, he has advanced to Head of HR, fostering a positive workplace culture and aligning HR practices with business goals.
Business Development Manager
Bipul Bhowmick is Vice President – Merchandising & Government Projects at Green Gold Animation Pvt. Ltd., with 28 years of experience working with Government departments in India and internationally. He specializes in stakeholder coordination, programme execution, and delivering large-scale communication initiatives. At Green Gold, he drives Government & PSU partnerships, enabling public awareness and outreach through trusted character brands. Known for strong governance and execution discipline, he takes projects end-to-end—from concept and approvals to production, partner alignment, and final deployment.
Manager Events & Promotion
With over 15 years of experience in Events and Promotions, I specialize in planning, executing, and leading high-impact brand experiences that drive visibility and results.
I have successfully led merchandising initiatives, movie premieres & launches, product promotions, and event sales, working across malls, schools, exhibitions, and large-scale public platforms. My strength lies in end-to-end execution—from concept and vendor coordination to on-ground operations and post-event delivery.
Known for my hands-on leadership and problem-solving approach, I thrive in fast-paced environments where precision, creativity, and execution excellence matter. I am passionate about creating experiences that connect brands with audiences in a meaningful and memorable way.
Creative Head - VFX
Hi, I’m Murali Manohar Reddy, a Visual Effects Supervisor and Technical Director with a passion for pushing the boundaries of cinematic storytelling through technology. Over the years, I’ve had the privilege of working on some of India’s most iconic films, including Kalki 2898, Magadheera, Enthiran, and Baahubali.
With experience over 20 years, I specialize in managing complex VFX workflows—from concept to screen—collaborating with talented teams to bring directors' visions to life. I’ve been fortunate to be part of an industry that constantly evolves, where each project brings new challenges and creative opportunities.
As technology continues to transform filmmaking, I remain deeply committed to crafting immersive visual experiences that resonate with audiences.
I possess a diverse set of interests and hobbies, which include exploring emerging technologies, engaging in extensive reading, and writing poetry and stories.