Founder & CEO, Green Gold Animation.
An alumni of the Academy of Art, San Francisco, USA, Mr. Rajiv Chilaka’s entrepreneurial journey started with a vision of creating an animation studio at par with the best in the world. This took shape with the establishment of Green Gold Animation in 2004. In an industry still in its nascent stages, his journey was punctuated with more challenges than opportunities. Braving the odds, he created and brought India’s most loved and iconic character, Chhota Bheem, to life.
Today, as the CEO of the Green Gold Group, he leads a team of over 800 artists who have produced over 10 shows, 700 episodes, 80+ TV movies and 4 Feature films in the last decade itself. Green Gold Group’s footprint spans across television, movies, digital and L&M reaching an audience of over 60 million kids globally. It also owns and licenses India’s biggest children’s IP with over 100 brands across multiple categories.
Under his leadership, Green Gold Animation has won many accolades and achieved many a milestone, the most recent being the creator of India’s first Netflix original animation series, Mighty Little Bheem. A global success, Mighty Little Bheem is a testament to the spirit of creation that drives Rajiv and the Green Gold Group.
Chief Operating Officer
Srinivas Chilakalapudi has over 20 years of experience and spearheads the strategy of the company and works closely with the executive team in defining the roadmaps of each of the business verticals.
He has been associated with Green Gold since its inception in an advisory role and took up a full-time position in 2011.
Prior to Green Gold, Srinivas held Senior Management roles at technology companies and was instrumental in setting up and building their offshore R&D centers in India. He worked with Advanced Computer Communications (acquired by Ericsson), ActivIdentity, Agami Systems and Ocarina Networks (acquired by Dell).
He holds a M.S degree in CS from University of Missouri at Kansas City and a B.Tech degree in EEE from JNTU Hyderabad.
Chief Financial Officer
Murali Krishna Yarla, is a qualified Cost Accountant from The Institute of Cost Accountants of India (CWA) and also having M.B.A., in Finance and Post-graduation in Commerce. He has 24 + year of work experience across finance, accounting, costing, audit and compliance in financial, manufacturing and services industries.
He worked logistics Startup company Connect India E-commerce Services Private Limited as an CFO before that he worked in three large companies Microfinance NBFC M/s. Bhartiya Samruddhi Finance Limited (BASIX) for 10 years headed finance, accounts, MIS and audit functions, food industry M/s. Bambino Agro Industries Limited for three years worked in finance and M/s. Priyadarshini Spinning Mills Limited for three years in accounts.
Chief Marketing Officer
Bharath Laxmipati is a Sales and Marketing leader with an entrepreneurial spirit and 22 years of business experience across global markets & diverse businesses.
His key responsibility includes driving the companies content sales worldwide and managing the theatrical film distribution business.
He also pursues exciting industry partnerships exploring new revenue streams and monetising in non-traditional markets.
Associate Vice President - Licensing
Anvita Prasad is a marketing & sales professional and heads the Licensing & Merchandising vertical for Green Gold. She’s a marketeer with creative streak and has an inherent love of art & stories.
She has been associated with children products for more than 13 years has worked with renowned brands like Star India, Warner Bros, Milton, Egmont Publishing etc. At Green Gold, Anvita works very closely with all her licensing partners and it is her constant endeavor to provide world class and innovative products to Chhota Bheem and Mighty Raju fans.
VP Project Portfolio Management
Tom stands at the cross-roads of entertainment & technology, by profession and passion excels in Project / Portfolio Management. For over 2 decades he’s been working on global markets for Animation, TV Production and Technology companies. After few years break he rejoined Green Gold Animation as Vice President Project Portfolio Management responsible for strategy, planning and delivery of company’s animation content as well as strategic projects and business development.