Green Gold Merchandising

Green Gold’s merchandise is sold across all major cities in India and is available extensively in mega stores such as Hamleys, Shoppers Stop, Landmark, Big Bazaar, Hypercity, Reliance Trends, Lifestyle etc,

Green Gold Animation, riding on the popularity of its intellectual properties (IP) such as Chhota Bheem, Mighty Raju, Chorr Police and Luv Kushh and the Krishna Balram series has a well-established Licensing and Merchandising (L&M) business. Green Gold is the first Indian animation company to have successfully monetized its IPs beyond Television.With revenues contributing to more than 40% of Green Gold overall business, L&M is one of the key business verticals. Set up in 2008 with a sales and distribution network across India, the business has been growing at more than 200% YOY.

Having started with comic books followed by home video, apparel, stationery and gifts, Green Gold Licensing & Merchandising (India) Pvt. Ltd. (GGLMIPL) has more than 60 product categories in kids merchandise and 1000 Stock Keeping Units (SKUs) to its credit.GGLMIPL is the first Indian company to have licensed an original Indian kids property for developing and retailing product merchandise.It has successfully licensed "Chhota Bheem" for various product categories such as energy drinks, ceiling fans, school bags, home decor, raincoats, umbrellas, sticker products, comic books in Hindi, Assamese, Bengali & Malayalam, Board Games & Puzzles, Confectionery items, Birthday Packs and Novelties, with many more categories in the pipeline. Other IPs, such as Mighty Raju are adding up to the coveted list all the time.

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