Licensing

Why Green Gold Licensing?

At Green Gold, our characters are more than icons — they are powerful brands that kids love and families trust. Through Green Gold Licensing & Merchandising India Pvt. Ltd., we offer partners the opportunity to build scalable consumer businesses using our most popular IPs such as Chhota Bheem, Mighty Little Bheem, Super Bheem, Mighty Raju, and more.

With a proven track record of brand partnerships, product success, and award-winning licensing leadership, Green Gold enables businesses to bring character-led products to market with strong creative support, brand integrity, and long-term franchise value.

Powerful kids brands with proven demand — characters that convert into consumer purchase intent.

Strong licensing scale — 4,000+ SKUs and 100+ active licensees demonstrate category dominance.

Trusted by leading brands — successful licensing programs with major FMCG and consumer brands.

Structured brand governance — creative guidelines, approval systems, and brand protection.

Long-term franchise value — characters designed for repeat love, repeat buying, and sustainable

Our Licensing Expertise

India's Most Loved Character Portfolio: From Chhota Bheem to Mighty Little Bheem and Super Bheem, our IPs deliver strong recall, trust, and kid fandom—making them ideal for brand-led consumer products.

Scale of Licensing Ecosystem: Green Gold has built a robust licensing engine with 100+ active licensees and 4,000+ product SKUs under the Chhota Bheem license alone—proving scale, demand, and market depth.

Product Licensing Across High-Impact Categories: We enable character licensing across multiple consumer product categories—helping partners launch lines that are kid-relevant, parent-approved, and retail-ready.

Brand Guidelines, Creative Support & Approvals: We provide structured character style guides, packaging guidance, and creative supervision—ensuring consistency, safety, and premium brand representation across products.

Promotional Licensing & Brand Collaborations: Our characters are trusted mascots for large brand promotions—helping businesses drive attention, family engagement, and product differentiation through character association.

Retail & Market Activation Support: We support partners with IP-driven visibility through showcases, promotional moments, and campaign-led merchandising initiatives that strengthen sell-through and awareness.

Proven Recognition & Industry Leadership: Green Gold Licensing is recognized with repeated industry wins, including Licensor of the Year awards (2012 onwards)—reflecting consistent leadership in India's licensing ecosystem.

Let's Build the Next Big Character Brand

Partner with Green Gold Licensing to bring iconic characters into consumer products that kids love and parents trust—backed by a proven ecosystem, scalable licensing programs, and strong brand integrity.

Let's create market-winning products together.

Frequently Asked Questions